Architecture and build company: cost per sales-qualified lead from AED 910 to AED 530
Our client is an architecture and build company in Dubai. In 30 days, its cost per sales-qualified lead on Google Ads dropped from AED 910 to AED 530.
The change: one landing page that tried to sell every service became a landing page for each service, each with a direct WhatsApp chat.
Last updated · By Lateef Ogunbadejo, founder of Logun Digital
What was the problem?
The company sent its Google Ads traffic to one landing page that listed every service it offers.
Someone searching for one service landed on a page about all of them, not on the service they searched for.
What did we do?
We replaced the single page with a fast landing page for each service, each with a direct WhatsApp chat, and set up dashboards and automations around the leads.
- A landing page per service. Buyers land on exactly what they searched for.
- Direct WhatsApp chat on every page. A buyer can talk to the team in one tap.
- Google and Meta lead generation. We run both channels. See Google Ads search campaigns.
- Dashboards and automations. The sales and marketing teams can see performance and where the gaps are, and qualified leads land in the right place in the CRM. See CRM automation.
How long did it take?
The drop from AED 910 to AED 530 came within 30 days.
What were the numbers before and after?
Cost per sales-qualified lead on Google Ads fell by AED 380, from AED 910 to AED 530.
- Cost per sales-qualified lead (Google Ads)
- BeforeAED 910
- After 30 daysAED 530
- Landing pages
- BeforeOne page for every service
- After 30 daysOne page per service
What does the client say?
“Lateef runs our Google and Meta lead generation and set up dashboards and automations so our sales and marketing teams can see performance and where the gaps are. We closed those gaps, and far more qualified leads now land in the right place in our CRM. Our cost per sales-qualified lead on Google Ads dropped from AED 910 to AED 530 in 30 days.”
D.S., CEO and Founder, an architecture and build company in Dubai