haus & haus: return on lead spend up 430%
haus & haus is a real estate brokerage in Dubai. Across several off-plan launches, landing pages, fast launch collateral and WhatsApp tools that re-engaged old leads raised the return on its lead spend by 430%.
The biggest lever was leads the brokerage already had: old leads in the CRM, brought back into conversation on WhatsApp.
Last updated · By Lateef Ogunbadejo, founder of Logun Digital
What was the problem?
Off-plan launches need landing pages and collateral fast, and old leads already in the CRM had stopped hearing from anyone.
Old leads have already cost money. If nobody contacts them again, that spend is wasted, and every launch has to start from new, paid leads.
What did we do?
Lateef built the launch landing pages, turned collateral around fast, and created WhatsApp tools to re-engage old leads.
- Landing pages for off-plan launches. See landing pages and websites.
- Fast turnaround on launch collateral, so each launch went out on time.
- WhatsApp tools that re-engaged old leads already in the CRM. See WhatsApp lead qualifiers.
How long did it take?
The work ran across several off-plan launches. We have not published dates for each launch.
What were the numbers before and after?
The return on lead spend rose by 430%.
- Return on lead spend
- Result+430%
Want to try the same idea? Our guide on qualifying property leads on WhatsApp covers how to restart conversations with old leads.
What does the client say?
“I worked closely with Lateef on several off-plan launches at haus & haus. He built the landing pages, turned collateral around fast, and created his own WhatsApp tools to re-engage old leads, which raised the return on our lead spend by 430%.”
Vimal Bhatt, Digital Channel Manager, haus & haus