Better leads.Faster replies.More revenue.
Performance marketing, WhatsApp follow-up and CRM for UAE property businesses. More revenue from every lead you pay for, including the ones already sitting in your CRM.
Or message us on WhatsApp: +971 52 844 2366
“Our cost per sales-qualified lead on Google Ads dropped from AED 910 to AED 530 within 30 days.”
- untouched leads in just 2 weeks, with a new dashboard
- 76% → 23%
- return on lead spend
- +430%
- cost per sales-qualified lead, in 30 days
- AED 910 → 530
Cost per lead, before and after
What each client paid for a lead before we started, what they pay now, and what changed.
Imperium Group
Design and build · Google Ads · sales-qualified leads
- AED 910
- AED 530
Within 30 days. We replaced one landing page that tried to sell every service with fast, focused Google Ads landing pages for each service, each with a direct WhatsApp chat, so buyers land on exactly what they searched for and can talk to the team in one tap.
Aaronz & Co
Property brokerage · Meta · sales-qualified leads
- AED 190
- AED 110
Within 30 days. Sharper ad creative that speaks to serious buyers, and better lead forms that filter out time-wasters before they reach an agent.
Before you spend more on ads, get paid from the leads you already have.
Most leads are lost after they come in. These are the four places it happens.
Slow first reply
A buyer sends an enquiry and waits hours for an answer. By the time you call, they have often spoken to someone else.
No qualification
Every lead gets the same treatment. Your agents spend their day on people who will never buy, while serious buyers wait.
No follow-up
Most buyers are not ready on day one. With no follow-up plan, they go quiet and never hear from you again.
Money sitting in your CRM
You already paid for your old leads. Most are never messaged again or shown another ad, so they buy from someone else.
Six parts that work together
From the first ad to the booked viewing, each part hands the lead to the next, so more of the leads you pay for, and the ones already sitting in your CRM, turn into revenue.
Performance marketing
Ads on social media and search that reach serious buyers and investors, sent to pages built to convert. You see the cost of every sales-qualified lead, campaign by campaign.
See how it works
WhatsApp follow-up and pipeline reactivation
Every new enquiry gets a reply in seconds, so fewer leads go cold. Old leads get a fresh message and a reason to talk again, turning money you have already spent into viewings.
See how it works
CRM setup, automation and dashboards
Every lead goes to the right agent and gets followed up on time, so nothing you paid for slips through. One dashboard shows which leads turn into revenue.
See how it works
Websites and landing pages
Fast pages built to turn more visitors into enquiries, not just to look good.
See how it works
SEO
A full SEO audit first, then the fixes, so buyers find you when they search and you rely less on paid ads.
See how it works
AI video and creative content
AI-generated videos, social posts and listing creative, made without a film crew. Content that stops the scroll, lifts the response to your ads and keeps your brand in front of buyers.
See how it works
See my designs
Ad creative, launch campaigns and AI video made for clients in Dubai.
- VideoTap sides · 1/2
AI Content CreationAI Video 
VideoTap sides · 1/2Off-Plan LaunchCampaign 
StaticTap sides · 1/6Market UpdateEditorial
In their words
“Lateef built us a comprehensive dashboard that showed everything: Property Finder and Bayut performance, TruCheck by broker, and every lead coming in. When he joined, the share of our leads sitting untouched in 'no update' dropped from 76% to 23% within two weeks. He also ran our Meta and Google campaigns and produced reports and ad assets our brokers used for their own personal branding.”
Billie HolcroftSales and Leasing Director, Aaronz & Co“Lateef runs our Google and Meta lead generation and set up dashboards and automations so our sales and marketing teams can see performance and where the gaps are. We closed those gaps, and far more qualified leads now land in the right place in our CRM. Our cost per sales-qualified lead on Google Ads dropped from AED 910 to AED 530 in 30 days.”
Karim KaramCEO and Founder, Imperium Group · Architecture and Design“Lateef built our full website without me writing a brief. He researched us and added a podcast section that sets us apart from other recruiters in Dubai. The attention to detail and the turnaround were excellent.”
See siteKieran GriffithsCEO and Founder, Griffiths & Co
“I worked closely with Lateef on several off-plan launches at haus & haus. He built the landing pages, turned collateral around fast, and created his own WhatsApp tools to re-engage old leads, which raised the return on our lead spend by 430%.”
Vimal BhattDigital Channel Manager, haus & haus
Built for three kinds of property business
Brokerages
You have agents, portal listings and ad spend. We make sure every enquiry gets a fast reply, a clear owner and a real follow-up.
How we helpDevelopers
You are launching a project and need a steady flow of serious buyers. We build the launch pages, the ads and the follow-up.
How we helpArchitecture, design and build
Owners ask for a quote, then go quiet. We help you reply fast, sort serious projects from browsers and stay in touch until they are ready.
How we help
Also working with other high-value service businesses, including aesthetic clinics.
Hi, I'm Lateef.
I have spent 12 years in marketing, CRM and operations. That includes over two years inside Dubai real estate at haus & haus, running launches, lead follow-up and reporting.
Now I build the same systems for property businesses across the UAE. You work with me directly. No account managers and no handoffs.
Find out where your leads leak
We send real enquiries to your business and time what happens. Within 48 hours you get a 5-minute video and a one-page scorecard. It's free.
Common questions
What is the Lead Leak Audit?
We send real enquiries to your business through your website form, one portal listing and WhatsApp. We time how fast you reply and what happens next. We also check your site speed and your live ads.
What do I get, and how fast?
Within 48 hours you get a 5-minute personal video that walks through what we found, plus a one-page scorecard you can share with your team.
Is the audit really free?
Yes. There is no cost and nothing to sign. If you want help fixing the leaks, we can talk about it after. If not, the audit is still yours to keep.
Do I need to change my CRM?
Usually not. We build on the CRM you already use. If you don't have one yet, we help you choose one and set it up, or we build you a custom one.
Who will I work with?
You work with Lateef directly, from the first call to the finished work. There are no account managers in between.