Custom CRMs and CRM layers
We build custom CRMs, and CRM layers that sit on top of the CRM you already use, for businesses in Dubai, Abu Dhabi and across the UAE.
The result is one place where every lead is captured, assigned, followed up and reported on. Your team works faster and fewer leads go cold.
Last updated
What is a CRM layer?
A CRM layer is a custom system that sits on top of your existing CRM. It adds the views, dashboards and workflows your team needs, without replacing the CRM.
Many businesses already pay for Salesforce, HubSpot or Zoho, but the team does not use it well. A layer fixes that. Agents see only what they need, managers see what is happening, and the data stays in your CRM.
Read more in our guide: what a CRM layer is and when a brokerage needs one.
Should I build a custom CRM or add a layer to my current one?
Add a layer if your current CRM holds your data well but your team struggles to use it. Build a custom CRM if you have no CRM, or your current one does not fit how you sell.
- Your existing CRM
- CRM layerKept. Data stays there
- Custom CRMReplaced or not needed
- Best when
- CRM layerThe CRM works but the team avoids it
- Custom CRMYou have no CRM or it does not fit
- Time to launch
- CRM layerFaster
- Custom CRMLonger
- Change for your team
- CRM layerSmall
- Custom CRMLarger
How much does a custom CRM cost in Dubai?
Pricing is based on scope: how many users you have, what the system needs to do and which tools it connects to. A layer on your current CRM is usually a smaller project than a full custom build.
Pricing is based on scope. Book a free audit and we'll quote for your project.
To see what drives the cost, read what lead generation costs in Dubai.
What difference does a better CRM view make?
When the team can see every lead and who owns it, fewer leads are left untouched and more get a follow-up.
At Aaronz & Co, a brokerage, we built a new dashboard that showed every lead, portal performance and broker activity in one place. The share of untouched leads went from 76% to 23% in 2 weeks. See our work.
What can a custom CRM or CRM layer include?
Lead capture from every source, automatic assignment, follow-up tasks, pipeline views and live dashboards for managers.
- Leads from Meta, Google, portals, your website and WhatsApp in one place.
- Automatic lead routing to the right person. See CRM automation.
- A simple view for agents showing today's leads and tasks.
- Dashboards for managers showing response times, pipeline and cost per lead.
- Secure access, with each person seeing only what they need.
Which industries do you build CRMs for?
Mainly real estate brokerages, architecture and design-build firms, and aesthetic clinics in the UAE.
Common questions
Do I have to move away from my current CRM?
No. A CRM layer works on top of the CRM you already use. Your data stays where it is.
Which CRMs can you build a layer on?
We work with common CRMs such as Salesforce, HubSpot and Zoho, and with other systems that allow a data connection.
How long does it take to build?
A CRM layer is usually faster to launch than a full custom CRM. We agree the timeline after we map how your team works.
Is my data secure?
Yes. Access is controlled by role, so each person only sees what they need. Your data stays yours.
Will my team actually use it?
We design it around how your team works day to day, and keep each view simple. That is the main reason teams stop avoiding the CRM.